Which of the following positive characteristics pertaining to television is inviting to advertisers?
A) national programming on a local basis
B) Local ownership facilitates placement of local advertising.
C) blending of various technologies that enhance advertising
D) uncomplicated syndication rights
E) Recent government mandates eliminate advertising and programming abuses.
Correct Answer:
Verified
Q1: From a marketing perspective, television:
A)is single dimensional.
B)has
Q2: Because advertisers schedule a package of spots
Q3: A principal merit of the GRP system
Q4: Television remains the primary medium for many
Q6: The primary business of television is the
Q7: The list of effects television programming has
Q8: The formula for gross rating points is:
A)R
Q9: Assuming advertisers select 100 to 150 per
Q10: If you're trying to estimate the cost
Q11: Any non-program material carried during or between
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