Which is NOT an advantage that TV offers advertisers?
A)It is popular with many market segments that are primary target markets for advertisers.
B)The TV message is short-lived, easily forgotten.
C)The move to digital provides more opportunities for advertising and programming.
D)The use of sound, motion, and color offers creative flexibility.
E)It is efficient for large advertisers to reach a mass audience.

Question

Quizplus · Accepted Answer

The statement "The TV message is short-lived, easily forgotten" is a disadvantage of TV advertising, not an advantage.

Which Is NOT an Advantage That TV Offers Advertisers