Conglomerates such as Time Warner and Disney have an advantage in the new interactive environment because of their:
A)vertical integration and capital resources.
B)narrowband delivery.
C)fragmentation quotient.
D)unified selling message quotient.
E)brand expansion activities.

Question

Quizplus · Accepted Answer

Conglomerates like Time Warner and Disney have an advantage in the new interactive environment because of their vertical integration, meaning they own various stages of the production and distribution chain, and their capital resources which allows them to invest in new technologies and content creation. This gives them more control over their products and services and enables them to adapt better to the changing market environment.

Conglomerates Such as Time Warner and Disney Have an Advantage