If you're trying to estimate the cost of a particular schedule or a particular spot, you should use:
A)gross rating point.
B)cost per rating point.
C)rating point.
D)effectiveness percentage.
E)a cycle-cost percentage.

Question

Quizplus · Accepted Answer

Cost per rating point (CPP) is used to estimate the cost of a particular schedule or spot by comparing the cost of an advertising campaign to its potential reach within the target audience.

If You're Trying to Estimate the Cost of a Particular