Solved

Assuming Advertisers Select 100 to 150 Per Week as the GRP

Question 9

Multiple Choice

Assuming advertisers select 100 to 150 per week as the GRP, the discretion they have in each market allows them:


A) to choose how to allocate the time.
B) to choose to put all the advertising on one station.
C) to choose to divide all the advertising among all the stations.
D) to choose what yardstick should be used to decide.
E) to limit the GRP based on the CP.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents