Buying decisions by clients and their agencies are largely determined by all but which of the following?
A)demand
B)avails
C)demos
D)CPM
E)program producer

Question

Quizplus · Accepted Answer

The other options (demand, avails, demos, CPM) are all factors that are considered when making buying decisions, but the program producer is not necessarily a major determinant in the decision-making process. While the producer may have some influence on the quality and content of the program, the decision to buy advertising space is usually based more on factors such as the target audience (determined by demographics and user behavior), budget, and availability of airtime.

Buying Decisions by Clients and Their Agencies Are Largely Determined