Demand is one of the three criteria that determines the buying of network TV spots by advertisers and is a function of:
A)quantitative factors based on unusual events.
B)balancing availability.
C)CPMs and demographics.
D)reciprocal agreements.
E)all of the above

Question

Quizplus · Accepted Answer

Demand for network TV spots is determined by CPMs (cost per thousand impressions) and demographics. Advertisers will pay more for spots that reach their target audience and have a higher likelihood of converting viewers into customers. Availability of spots and any unusual events that may impact viewership can also play a role, but ultimately it comes down to the cost and effectiveness of the ad. Reciprocal agreements are not a factor in demand for network TV spots.

Demand Is One of the Three Criteria That Determines the Buying