If national advertisers decide to buy time from local stations, they are making:
A)secondary buys.
B)smart buys.
C)spot buys.
D)affiliate buys.
E)target buys.

Question

Quizplus · Accepted Answer

Spot buys refer to purchasing advertising time on a local station or network, as opposed to a national network. This allows national advertisers to reach specific geographic markets with their message. Therefore, if national advertisers decide to buy time from local stations, they are making spot buys.

If National Advertisers Decide to Buy Time from Local Stations