Even when the overall commercial time remains constant, when the number of commercials in a program increases, there is a perception of clutter.

Question

Quizplus · Accepted Answer

When there are more commercials in a program, even if the overall commercial time remains the same, viewers may perceive the program as cluttered due to the increased interruptions and breaks in the program's flow. This is supported by studies on viewer behavior and perceptions of advertising clutter in television.

Even When the Overall Commercial Time Remains Constant, When the Number