To respond to concerns about clutter, some networks have experimented with decreasing total non-program time and the number of commercials, allowing some advertisers to buy all the commercial time in a particular program.

Question

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Some networks have indeed tried reducing non-program time and the number of commercials, and have allowed certain advertisers to purchase all of the commercial time during a specific program as a response to concerns about clutter.

To Respond to Concerns About Clutter, Some Networks Have Experimented