The GRP formula allows advertisers to examine the relationship between frequency and reach and provides a common base that proportionately accommodates markets of all sizes.

Question

Quizplus · Accepted Answer

The statement is true. The GRP (Gross Rating Point) formula is a mathematical formula used in advertising to measure the impact of an advertising campaign. It represents the percentage of the target audience that has been reached by the ad multiplied by the frequency of ads shown. The formula allows advertisers to understand the relationship between reach (the number of people who see the ad) and frequency (the number of times the ad is shown) while accommodating markets of all sizes.

The GRP Formula Allows Advertisers to Examine the Relationship Between