One major new twist favoring advertisers when they are negotiating with networks is "make-goods," which guarantee a cash refund should the network fail to deliver on the specific agreed-on cost per rating point.

Question

Quizplus · Accepted Answer

"Make-goods" typically involve the network offering free ad space or other compensation if they do not meet the agreed-upon rating point targets, rather than a cash refund.

One Major New Twist Favoring Advertisers When They Are Negotiating