One way that cable systems continue to strengthen their role with both national and spot advertisers is to form interconnects.

Name: One way that cable systems continue to strengthen their role with both national and spot advertisers is to form interconnects.
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Interconnects are groups of cable systems that join together to sell their advertising inventory as a combined package, increasing the reach and efficiency for advertisers. This strengthens their role with both national and spot advertisers.

One Way That Cable Systems Continue to Strengthen Their Role