When national advertisers make commercial buys, they might purchase ________, which means they are purchasing time on local stations that have contracted to carry network programming or they could make ________ buys on individual stations that may or may not be on a network.
Correct Answer:
Verified
Q80: The _ digitizes all incoming signals and
Q81: The proliferation of commercials that ultimately reduces
Q82: Briefly explain what has happened to the
Q83: TV advertisers want to have a handle
Q84: Discuss some of the social aspects related
Q86: Describe the evolution of TV programming since
Q87: Called _, it is where companies offer
Q88: Discuss some of the significant statistics associated
Q89: List and highlight the three major audience-measurement
Q90: The term _ refers to the percentage
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