Which of the following would NOT execute the media function today?
A) an independent planning and media-buying firm
B) an unbundled media shop
C) a company's in-house media department
D) a sales promotion agency
E) an advertising agency
Correct Answer:
Verified
Q8: Unbundling has given media executives a primary
Q9: By 2015 a media planner will likely
Q10: Traditionally, media planners for national advertisers looked
Q11: Erwin Ephron defined this as the "handoff
Q12: Factors changing the role of media and
Q14: A media research department today could do
Q15: When media planners develop their strategy and
Q16: Historically, in the advertising process, which came
Q17: Which of the following is NOT considered
Q18: Those who execute the media plan, select
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