Those who execute the media plan, select specific media, and monitor the execution of the media schedule developed by media planners are called:
A)media implementers.
B)media researchers.
C)media buyers.
D)agency coordinators.
E)copywriters.

Question

Quizplus · Accepted Answer

Media buyers are responsible for executing the media plan by selecting specific media and monitoring the execution of the media schedule developed by media planners. They negotiate rates with media vendors, purchase ad space or time, and ensure that ads are delivered as scheduled. Media implementers and agency coordinators are not specific job roles in media planning and buying, while media researchers provide data and insights for media planners but do not execute media plans. Copywriters are responsible for creating advertising copy, which is not directly related to executing media plans.

Those Who Execute the Media Plan, Select Specific Media, and Monitor