Which of the following is NOT considered a trend that challenges media planners to adapt and reassess their planning and buying activities?
A)engagement
B)creativity
C)flighting
D)convergence
E)interactivity

Question

Quizplus · Accepted Answer

Flighting is not considered a trend that challenges media planners to adapt and reassess their planning and buying activities. Flighting refers to scheduling advertising intermittently, as opposed to a continuous schedule. The other options - engagement, creativity, convergence, and interactivity are all trends that require media planners to adapt and reassess their strategies.

Which of the Following Is NOT Considered a Trend That