Which of the following is an example of media convergence?
A) Phillip Morris becomes Altria.
B) Microsoft cooperates with NBC to create MSNBC.
C) ABC presents Who Wants to Be a Millionaire?
D) Bank America buys HSBC Bank.
E) Ford purchases Chrysler.
Correct Answer:
Verified
Q2: In the era of interactivity, the need
Q3: In recent years, which of the following
Q4: In dealing with specialized media, media planners
Q5: According to ZenithOptimedia, advertising expenditures for 2008
Q6: One of the absolute critical needs of
Q8: Unbundling has given media executives a primary
Q9: By 2015 a media planner will likely
Q10: Traditionally, media planners for national advertisers looked
Q11: Erwin Ephron defined this as the "handoff
Q12: Factors changing the role of media and
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