In the era of interactivity, the need for attention-getting creative techniques and interest-building advertising formats will be:
A)critical to the firm's success.
B)increasing gradually over the next fifteen years.
C)greatly diminished.
D)modified to meet the individual consumer's needs.
E)converted to digitized media.

Question

Quizplus · Accepted Answer

The Answer is C

In the Era of Interactivity, the Need for Attention-Getting Creative