One of the absolute critical needs of media agencies is:
A) personnel who can be identified with business and marketing growth opportunities.
B) personnel who have insights about what makes an effective media planner.
C) personnel with strong media education backgrounds learned in robust marketing and advertising programs on campuses.
D) personnel with strong backgrounds in only traditional media.
E) personnel who negotiate good contracts for their own benefit.
Correct Answer:
Verified
Q1: In a media environment characterized by convergence
Q2: In the era of interactivity, the need
Q3: In recent years, which of the following
Q4: In dealing with specialized media, media planners
Q5: According to ZenithOptimedia, advertising expenditures for 2008
Q7: Which of the following is an example
Q8: Unbundling has given media executives a primary
Q9: By 2015 a media planner will likely
Q10: Traditionally, media planners for national advertisers looked
Q11: Erwin Ephron defined this as the "handoff
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