Traditionally, media planners for national advertisers looked upon which two building blocks as the dominant media?
A) magazines and TV
B) newspapers and radio
C) radio and TV
D) newspapers and TV
E) cable and Internet
Correct Answer:
Verified
Q5: According to ZenithOptimedia, advertising expenditures for 2008
Q6: One of the absolute critical needs of
Q7: Which of the following is an example
Q8: Unbundling has given media executives a primary
Q9: By 2015 a media planner will likely
Q11: Erwin Ephron defined this as the "handoff
Q12: Factors changing the role of media and
Q13: Which of the following would NOT execute
Q14: A media research department today could do
Q15: When media planners develop their strategy and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents