At many agencies, the job titles media planner and media buyer now more accurately reflect the job function and expectations of the advertising media executive. They more likely are called:

Question

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"Communications planner" best reflects the job function of an advertising media executive, as they are responsible for developing integrated communication plans for clients that include media recommendations as well as messaging and creative strategies. This role involves strategic planning, research, and analysis to determine the most effective media channels for reaching the desired target audience. It also encompasses negotiating and buying media space, tracking campaign performance, and making adjustments as necessary.

At Many Agencies, the Job Titles Media Planner and Media