Said to be limited only by the collective imagination, advertisers might be enticed by media with a product placement opportunity or a cross-media promotion with tickets to special events. Those are examples of ________ opportunities.
A)interactive vehicle
B)niche vehicle
C)slotting
D)value-added
E)payout

Question

Quizplus · Accepted Answer

The examples given suggest the opportunity for value-added promotions, where an advertiser can offer more than just traditional advertising to entice consumers. This can include product placement, cross-promotions, and special event tickets. Value-added promotions are designed to provide additional benefits to the consumer beyond the product or service being sold.

Said to Be Limited Only by the Collective Imagination, Advertisers