Choosing and funding advertising media options will be even more challenging because:
A)with more money, there are more choices.
B)growth of media sources is outpacing growth of advertising budgets.
C)with less money, there are fewer choices.
D)too much money leads to inappropriate choices.
E)convergence of media will reduce choices.

Question

Quizplus · Accepted Answer

As the growth of media sources outpaces the growth of advertising budgets, it becomes more challenging to choose and fund advertising media options. This means that advertisers have to make strategic decisions regarding which media sources to use to achieve their objectives within their limited budgets.

Choosing and Funding Advertising Media Options Will Be Even More