The part of a media plan that addresses product benefits and differentiating characteristics is the:
A)advertising analysis.
B)media strategy.
C)marketing analysis.
D)justification and summary.
E)media scheduling.

Question

Quizplus · Accepted Answer

The marketing analysis section of a media plan focuses on understanding the product's benefits and differentiating characteristics, as it involves analyzing the market, competition, and the product itself to identify what makes it unique and appealing to consumers.

The Part of a Media Plan That Addresses Product Benefits