The formula for comparing costs among media with different circulation considers:
A)weight of air time x number of vehicles chosen.
B)(ad cost x 1,000)divided by circulation.
C)(ad cost x 100)divided by circulation.
D)numbers of exposure divided by (ad costs x 100).
E)circulation divided by (ad cost x 1000).

Question

Quizplus · Accepted Answer

The formula for comparing costs among media with different circulation is (ad cost x 1,000)/circulation. This takes the cost of the ad and divides it by the number of people who will see it, normalized to 1,000 viewers. This allows for an effective comparison of costs among different media with varying circulation.

The Formula for Comparing Costs Among Media with Different Circulation