One of the key questions that might be considered in weighting the CPM is:
A)Will the length of copy provide more exposure?
B)Will the relative higher expense of radio spots increase the quality of exposure?
C)Does the first exposure have the same or greater value than subsequent exposures?
D)Will the BDI effect mitigate the coverage?
E)Will the involvement of the planner increase the CPI?

Question

Quizplus · Accepted Answer

The question addresses the value of the CPM, which is a measure of the cost of reaching one thousand people with an advertising message. In this context, the question is asking whether the first exposure of an ad has the same or greater value than subsequent exposures. This is an important consideration for determining the effectiveness of an advertising campaign, as it can help determine the optimal frequency of ads.

One of the Key Questions That Might Be Considered in Weighting