Which of the following is NOT a criteria by which a media vehicle should be measured?
A)number of target market members reached by the vehicle
B)weighted target market quality of the audience reached
C)cost of the vehicle
D)use of the most up-to-date technology to make it superior looking compared to other media vehicles
E)effectiveness of advertising exposures delivered by the vehicle

Question

Quizplus · Accepted Answer

The use of the most up-to-date technology to make it superior looking compared to other media vehicles is not a criteria for measuring the effectiveness of a media vehicle. The criteria that should be used include the number of target market members reached by the vehicle, weighted target market quality of the audience reached, cost of the vehicle, and effectiveness of advertising exposures delivered by the vehicle.

Which of the Following Is NOT a Criteria by Which