Which of the following pertain to flighting?
A)Advertisers have less postage costs to consider.
B)Advertisers achieve same brand awareness with less cost than having a steady schedule.
C)Advertising perception increases as the number of placements rise.
D)Consumers awareness of the brand soars as the schedule increases.
E)Consumers awareness of the brand diminishes when the schedule is reduced.

Question

Quizplus · Accepted Answer

Flighting is a type of advertising where advertisers alternate between periods of heavy advertising and no advertising at all. This approach is effective because advertisers achieve the same brand awareness with less cost than having a steady schedule.

Which of the Following Pertain to Flighting