Demands by clients for creativity go beyond the advertising message itself and are required of media planners specifically in their evaluation of new and different media options to build additional consumer exposure.

Question

Quizplus · Accepted Answer

Clients expect creativity not only in the advertising message but also in the evaluation and selection of new media options to reach more consumers. This places a demand on media planners to think outside the box and come up with innovative solutions.

Demands by Clients for Creativity Go Beyond the Advertising Message