The two main areas of disagreement in terms of unbundling are where the media planning should take place and the degree of coordination between creative and media strategy.

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This statement is true. Media planning can take place either within the advertising agency or separately through a media agency, and there is debate about which is best. Additionally, there is disagreement about how closely the creative and media strategies should be coordinated when unbundling occurs.

The Two Main Areas of Disagreement in Terms of Unbundling