In the global economy, an agency must not only execute creative functions well, but it must also execute the media function equally as well.

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In today's global economy, advertising agencies must be proficient in both creative and media functions to effectively reach their target audiences and achieve clients' desired outcomes. Focusing solely on creative execution without effectively executing media planning, buying, and optimization can result in a poorly performing campaign. Therefore, both creative and media functions are equally important for an advertising agency to be successful.

In the Global Economy, an Agency Must Not Only Execute