Media core values interact with creative messages to diminish or enhance the advertising.

Question

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Media core values, such as objectivity, accuracy, and transparency, can either bolster or detract from the credibility of advertising messages. If a message aligns with these values, it is more likely to be effective and positively received by audiences. Conversely, if a message contradicts these values or appears to be manipulative, audiences may be less likely to trust the message and the brand promoting it.

Media Core Values Interact with Creative Messages to Diminish or Enhance