Claritas's PRIZM looks at income and lifestyle of people in specific ZIP code areas in order to help media planners construct an effective and efficient media strategy.

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Claritas's PRIZM is a segmentation system that uses demographic and lifestyle data to classify consumers into distinct groups. It focuses on income, education, occupation, and other lifestyle factors to help media planners identify target audiences and develop effective marketing strategies.

Claritas's PRIZM Looks at Income and Lifestyle of People in Specific