Scholars indicate that help for establishing the advertising agency as the creative center for advertising ideas in the 1870s is credited to:
A) Francis Ayer.
B) Charles, Austin, and Bates.
C) J. Walter Thompson.
D) David Ogilvy.
E) Calkins and Holden.
Correct Answer:
Verified
Q10: Which person or event helped to establish
Q11: In simple terms, a full-service agency:
A)provides clients
Q12: Which of the following is NOT part
Q13: What organization established the standard agency commission
Q14: In a traditional agency, if Mary Lou
Q16: Which of the following may NOT typically
Q17: Your client's ad runs in an issue
Q18: Which of the following is NOT an
Q19: Why are agencies moving toward providing integrated
Q20: In a traditional agency, the _ is
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