Which of the following is included as part of the evaluation plan?
A) comparison of creative objectives to outcomes
B) double checks of the media schedule
C) presentation of copy and layout roughs
D) assignment of total costs
E) refined objectives
Correct Answer:
Verified
Q1: George Rowell might be considered in advertising
Q2: Which of the following is NOT in
Q4: "All the advertising agencies," so it is
Q5: Characteristics of the American Association of Advertising
Q6: Which of the following is NOT a
Q7: The first ad salesman to work for
Q8: Assuming you charged the standard agency commission
Q9: After research is completed in a full-service
Q10: Which person or event helped to establish
Q11: In simple terms, a full-service agency:
A)provides clients
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