In a traditional agency, if Mary Lou is ultimately responsible for the finished product-ads and commercials-she is likely the:

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The creative director is typically responsible for the final product, ensuring that the creative work meets the client's expectations and meets the agency's standards. They oversee the creative team and work closely with the account and strategy teams. The finance director manages the agency's finances, the traffic director coordinates the flow of work through the agency, the marketing services director is responsible for the agency's marketing activities, and the media director manages the media planning and buying activities for the agency. None of these positions have the same level of responsibility for the finished product as the creative director.

In a Traditional Agency, If Mary Lou Is Ultimately Responsible