Francis Ayer pioneered the relationship of advertisers as clients rather than as customers who would direct their business to various salespeople.

Name: Francis Ayer pioneered the relationship of advertisers as clients rather than as customers who would direct their business to various salespeople.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Francis Ayer is credited with introducing the concept of advertisers as clients, which shifted the focus from simply selling ad space to providing tailored advertising solutions to meet client needs.

Francis Ayer Pioneered the Relationship of Advertisers as Clients Rather