The concept for mega-agency holding companies, such as WWP, is a relatively new idea envisioned by the Saatchi brothers in 1986.

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The concept of mega-agency holding companies predates the Saatchi brothers' involvement in the 1980s. These types of companies, which own a variety of advertising agencies and service companies in the marketing and communications sectors, have been around in various forms for many years. The Saatchi brothers did significantly contribute to the trend of aggressive expansion and acquisition in the advertising industry, but they did not originate the concept of holding companies.

The Concept for Mega-Agency Holding Companies, Such as WWP, Is