Psychographic research is valuable to advertisers because it can be used to determine people's media preferences.

Question

Quizplus · Accepted Answer

Psychographic research involves studying the personality, values, interests, and lifestyles of individuals. By understanding these factors, advertisers can determine which types of media (such as social media platforms, TV shows, or magazines) are most likely to appeal to their target audience. This helps advertisers craft more effective and targeted advertising campaigns.

Psychographic Research Is Valuable to Advertisers Because It Can Be