A major change in the brand environment today stems from the influence of:

Question

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Digital communications have dramatically altered the brand environment in recent times. Advancements in technology and the rise of social media have given consumers more power and influence over brands, creating new ways for them to engage with and shape a brand's image. This has led to a shift in how brands approach marketing and advertising, with an increased focus on creating personalized experiences that resonate with consumers' needs and desires.

A Major Change in the Brand Environment Today Stems from the Influence