Brand equity can be increased by using:

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refers to the process of coordinating all marketing communication channels to promote a consistent brand message. By using IMC strategies such as advertising, public relations, sales promotion, and personal selling, a company can create a cohesive brand image and increase brand equity. Integral brand management, integrated brand cohesion, and internal marketing connections may also contribute to brand equity, but these concepts are less widely recognized than IMC.

Brand Equity Can Be Increased by Using