An advertiser's main goal in the retentive stage is to:

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The retentive stage is focused on maintaining market share by keeping current customers loyal and satisfied with the product or service. The goal is to prevent customers from switching to competitors and to encourage repeat purchases. Encouraging consumer trial of other products (B) is not a goal in this stage, as the focus is on retaining existing customers rather than attracting new ones. Reintroducing competitive advertising (C) may be a tactic, but it is not the primary goal of this stage. Earning back all the expenditure made (D) is not the main goal in the retentive stage, as the focus is on maintaining market share rather than maximizing profits. Phasing out the product (E) would not be a goal in this stage, as the product is still considered valuable and profitable.

An Advertiser's Main Goal in the Retentive Stage Is To