According to the advertising spiral, products entering new pioneering stages are really in different stages in different markets. This differs from the typical product life-cycle models.

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The advertising spiral model suggests that products entering new pioneering stages may be in different stages in different markets due to varying levels of consumer awareness and acceptance. This is different from traditional product life-cycle models that suggest a standard progression of growth, maturity, and decline.

According to the Advertising Spiral, Products Entering New Pioneering Stages