Kimberly-Clark Corporation, maker of Huggies disposable diapers, used which market timing strategy when it spent $7 million for an expanded Internet presence?

Question

Quizplus · Accepted Answer

Kimberly-Clark Corporation's decision to spend $7 million for an expanded Internet presence is an example of doing something first rather than doing something different. This strategy involves being a pioneer in a certain area, in this case, expanding their online presence, to gain a competitive advantage.

Kimberly-Clark Corporation, Maker of Huggies Disposable Diapers, Used Which Market