When marketers have wanted to even out supply and demand, they have used this strategy.

Question

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Yield management is a strategy used by marketers to even out supply and demand. This involves adjusting prices based on the level of demand in order to maximize revenue. By offering lower prices when demand is low and higher prices when demand is high, marketers can ensure that supply and demand remain balanced. This strategy is often used in industries such as airlines, hotels, and rental car agencies.

When Marketers Have Wanted to Even Out Supply and Demand