In a well-managed company, the role advertising plays in the company's promotional strategy should NOT depend on which of the following?

Question

Quizplus · Accepted Answer

Advertising should not be based on the CEO's personal philosophy but instead on the interests of the company and its target audience. Preferences for communication channels, sales volume, number of competing firms, and product category should all be considered in determining the role advertising plays in the company's promotional strategy.

In a Well-Managed Company, the Role Advertising Plays in the Company's