Advertising executive Claude Hopkins started researching the market in the 1920s. His methods included:

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Claude Hopkins' methods included coupon responses, which involved offering customers coupons to redeem for discounts or free samples. This allowed him to track the effectiveness of his advertising campaigns and measure the response of the target market. Hopkins believed in measuring results and using data to inform marketing decisions, which made him a pioneer in the field. While he did not use subliminal advertising or lifestyle analysis, he did conduct behavioral research through coupon responses and other techniques.

Advertising Executive Claude Hopkins Started Researching the Market in the 1920s