In reviewing marketing and sales data, top management determines that the majority of a product's sales are to existing consumers. This product is in the ________ stage of the product life cycle.
A)maturity
B)decline
C)introduction
D)growth
E)conception

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, sales growth slows or levels off, and the majority of sales are typically to existing consumers rather than new ones.

In Reviewing Marketing and Sales Data, Top Management Determines That