Reliable Electronics recently released a new product. Because consumers are buying the product for the first time, demand is low. The marketing manager, however, expects demand will increase rapidly in the ________ stage of the product life cycle.
A)maturity
B)introduction
C)decline
D)growth
E)saturation

Question

Quizplus · Accepted Answer

In the growth stage of the product life cycle, demand typically increases rapidly as more consumers become aware of and start purchasing the product.

Reliable Electronics Recently Released a New Product